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ADVANCED PRODUCT MANAGEMENT PROFESSIONAL WORKSHOP

Adaptive Product Management Professional Workshop is a 3+1 days comprehensive professional certification program focussed on building and developing foundational skills in the functional areas of product management and strategic marketing.
It is designed for senior product professionals to ramp up the expertise and add on to the training and making the trainees ready for product management professional career path. The product management certification is chalked out to bring out the correlation between real world and the marketing perspective and deliver eminent leaders to the companies.

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Workshop Takeaway / Benefits

At the end of the workshop, product professional can expect to bring the following advantages to their jobs.

Understanding full spectrum process of productizing
Learn and understand framework for validating innovative ideas
Better interlock with internal and external stakeholders
Preparation for Adaptive Certified Product Professional
Achieve higher product success rate
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Adaptive Productizing Process

Adaptive's Productizing Process is being practiced by hundreds of companies around the world and thousands of professionals who look at the entire lifecycle of anybody involved in “IP” based products or service every product professional needs to not just truly understand.

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Agenda
Productizing Process Overview

Product Metrics-Business “health” analysis, Understanding P&L

Market Analysis

Understanding customer value : Discovery & Validation
Market Analysis: Tools and Methodologies
Competitive Analysis
Customer Insights: Exercises on customer interview, Win/Loss

Strategic Planning

Product Strategy
Innovation Management
Buy/Build/Partnership Case Studies

Product Planning

Product Personas and Positioning
Product Requirements & Roadmapping
Agile, Waterfall
Startup, Sunset products

Go to Market

Product Launch
Lead Generation
Building a Marketing Plan

Sales Enablement

Mapping Sales Cycle to Product Management & Marketing Deliverables
Channel Development
Customer Acquisition Models

Is this program right for you?

Ideal For

Adaptive Advanced Product Management Certification Workshop is ideal for business professionals in the following profile. This workshop offers immense benefits for a wide range of product professionals.

Business Analyst
Project Managers
Senior Engineering Managers
Marketing Analysts
QA Leads / QA Managers
Dev. Leads / Dev. Managers
Architects
Agile Product Owners
Technical Product Managers
Technical Program Managers
Delighted Clients